The psychology of 11/11/11: Pattern recognition and scarcity

11:11:11 on 11/11/11
Photo courtesy of Nicholas Paine

I distinctly remember a day in 1992, sitting in Mrs. Henderson’s class writing down the date for an assignment, MM/DD/YY format, when it struck me that those numbers would all match on November 11, 2011.  I quickly calculated my age on that far-off date and determined that I would probably still be alive.  ”Future self,” I thought, “You have to notice that date.”

And I’m not the only one who makes a big deal about repeating numbers in dates.  Several product release dates have been slated for 11/11/11 (such as the much-anticipated RPG Skyrim).  The wedding industry has also seen a huge clamor for ceremonies on 9/9/09, 10/10/10, and, presumably, 11/11/11.

So why all the hoopla for what is, in fact, a man-made label?

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