It was 1992. I was sitting in Mrs. Henderson’s class writing down the date for an assignment, MM/DD/YY format, when it struck me that those numbers would all match on November 11, 2011. After determining that I would probably still be alive, I made a mental note that I had to do something special on that far-off date (which, incidentally, turned into this post).
As it turns out, I’m not the only one who makes a big deal about repeating numbers in dates. Several product release dates have been slated for 11/11/11 (such as the much-anticipated Skyrim). The wedding industry has also seen a huge clamor for ceremonies on 9/9/09, 10/10/10, and 11/11/11.
So why all the hoopla for what is, in fact, a man-made label?
Llewyn Paine, Ph.D. | Strategic customer research 